BIZ New England Demographics (60k)

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Readers of The New England Business Publications Network are influential, affluent, well-educated and hold the top positions in their companies. They are smart, savvy and successful individuals, people who spend billions of dollars purchasing products and services each year for their companies. They represent the top tier of income earners in the region and in the country.

READERSHIP
• Biz New England’s publications have a combined readership of 253,750.*
• Our readers are loyal and consistent, spending an average 26 minutes with a typical issue.
• They regularly turn to our business publications as their PRIMARY source of regional business news.
• 93% of our readers read at least three out of the last four issues.
• 81% read four out of the last four issues.

 PERSONAL PROFILE
• 73% are male
• 27% are female
• Average household income: $130,000
• Average household net worth: $871,000
• 74% are at least four-year college graduates
• Median Age: 49 yrs.

BUSINESS PROFILE
84% are top executives and managers
52% are the owners/partners
44% are the chairperson, CEO or president
59% run or manage companies with fewer than 20 employees

PURCHASING INFLUENCE
Our readers make or directly influence purchasing decisions on a wide variety of products and services including:
48% Accounting
55% Advertising
52% Banking services
40% Building materials
64% Capital equipment
63% Computer equipment
45% Insurance
50% Office machines
54% Printing services
42% Temporary help

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