BusinessWest
1441 Main Street
Springfield, MA 01103
Phone: 413-781-8600
Fax: 413-781-3930
http://www.business
west.com/
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Engaging news stories, vital statistics and relevant advice combined with an aesthetically pleasing graphic design, make Business-West the publication of choice for Western Massachusetts business leaders. Well-read editorial focus sections like Economic Out-look 2001, the Annual Resource Guide, Finan-cial Quarterly and Entre-preneurship help give its audience a level of insightnotavailable through any other source, and an edge over the competition.
Marketing in Busi-nessWestproduces results: 74% of readers have acted on an ad they saw in BusinessWest and 98% of the executives who read BusinessWest influence the purchasing decisions for their businesses.
The fourth-largest metropolitan area in New England, Greater Springfield encompasses 1,200 square miles and includes 43 cities and towns. The region is framed on the east by the central uplands and on the west by the Berkshires. There are more than 600,000 people living in these communities and a thriving business sector which includes insurance, tourism, high-tech manufacturing, health-care providers, and an assortment of retail services.
Contributing to the strong economy are six colleges, including the University of Massa-chusetts, Smith College, Mt. Holyoke College and Amherst College, as well as a potential labor pool of 1.4 million people—ages 18-62—living within one hour of Springfield.
Culturally, the museum complex at The Quadran-gle in Springfield, which includes the Museum of Fine Arts, the Springfield Science Museum, The George Walter Vincent Smith Art Museum and The Connecticut Valley Historical Museum, enriches life in the area. From The Naismith Basketball Hall of Fame to the “Big E” (the Eastern States Exposition, “New England’s country fair”) to the zoo at Forest Park, Greater Springfield has the economic foundation and cultural offerings to grow and thrive well into the future.
Circulation:
8,000 Monthly
Massachusetts
• Population: 6,349,097
• Businesses: 140,843
BusinessWest
Market Area:
• Population: 602,000
• Businesses: 18,130
• Largest city in the region: Springfield (152,082)
• The Springfield/Pioneer Valley region is the 4th largest metro- politan area in New England, encompassing 43 cities and towns in a 1,200-square-mile region.